Tulii was born from a simple insight: Beautiful skin can be achieved calmly, naturally, and without harsh, synthetic solvents. Ethical entrepreneurs Margaret Ackah-Yensu (a British-trained aesthetician) and Rose Aziz (a biochemist, botanist, and skincare expert) brought this vision to life with the launch of Tulli in Fall of 2018.

While attending NYU, Margaret had a vision of using natural oils for skincare, noting various possibilities on a spreadsheet of ingredients. Shortly thereafter, a friend introduced her to Rose, who had returned to Tanzania after working for beauty giants such as Proctor & Gamble. After returning to Africa, Rose spent two decades pioneering natural Moringa-based remedies for curing skin conditions and improving health.

Using her scientific expertise, Rose tapped into the history and culture of natural African remedies. When Margaret experienced firsthand the Moringa Tree-derived skincare remedies Rose was experimenting with, the results were so remarkable that the two formulated their partnership. “I talked to Rose about creating a product that targeted specific conditions, and underwent rigid testing. I wanted the brand to be approached like medicine and to be gimmick-free,” Margaret says. Margaret conducted one test herself at home, addressing her daughter’s eczema. In a matter of days, her child’s condition completely cleared up.

Combining Rose’s experience developing natural, plant-based remedies for various skin conditions, including for burn patients, with Margaret’s background as an organic aesthetician, they launched Tulii with the intent to shift the way we approach caring for our skin — a paradigm grounded in efficacy and practicality.